Yeezy

Yeezy is a fashion brand born from a collaboration between American rapper and designer Kanye West and the German sportswear giant Adidas, launched in 2015. The brand revolutionized the sneaker market with its "Boost" technology and a futuristic, utilitarian aesthetic. Characterized by neutral, earthy tones and oversized silhouettes, Yeezy became a massive cultural phenomenon. While the partnership with Adidas has ended, the brand remains a significant influence on modern footwear design, luxury streetwear, and the global resale economy.