About the Brand
Under Armour, Inc. is an American sportswear company that manufactures footwear, sports, and casual apparel. Founded in 1996 by Kevin Plank, the brand pioneered the use of moisture-wicking fabrics in athletic shirts to keep athletes cool and dry.
The brand is a major competitor in the global performance market, outfitting top athletes in football, basketball, and baseball. Under Armour provides a comprehensive range of high-performance athletic shoes, technical apparel, and digital health tracking accessories designed for serious training.
Key Facts
Founded
1996
Headquarters
USA
Product Type
Unisex
Data updated: 2025