UGG

UGG is an American fashion brand founded in 1978 by Australian surfer Brian Smith. Based in Southern California, the brand became a global phenomenon for its classic sheepskin boots, which transitioned from functional surfer footwear to a high-fashion staple in the early 2000s. Now owned by Deckers Brands, UGG has expanded into a full lifestyle label. It offers a wide variety of footwear, including slippers, sandals, and winter boots, as well as apparel and home accessories, all centered around the brand’s signature focus on comfort and high-quality materials.