Theory

Theory is a New York-based contemporary fashion brand founded in 1997 by Andrew Rosen and Elie Tahari. The brand was built on the idea that women (and later men) needed comfortable, high-quality, and impeccably fitting clothes for the modern working life. Famous for its "Stretch" fabrics and minimalist, architectural silhouettes, Theory has become a go-to for professional wardrobes. The brand offers a complete collection of tailored apparel, clean-lined footwear, and sophisticated accessories that emphasize quality and timeless design over passing trends.