Swarovski

Swarovski is an Austrian producer of glass (crystal) headquartered in Wattens. Founded in 1895 by Daniel Swarovski, the company revolutionized the jewelry industry with its patented crystal-cutting machine. While famously producing figurines and home decor, Swarovski is a major player in the fashion accessory market. Under recent creative direction, the brand has modernized its jewelry, watches, and accessories, collaborating with designers to incorporate crystals into high-fashion garments and footwear, making luxury sparkle accessible to a global audience.