About the Brand
Reformation is an American clothing brand that specializes in sustainable women's fashion. Founded in 2009 by Yael Aflalo, the brand started as a vintage clothing store in Los Angeles before evolving into a leader in the eco-conscious fashion movement.
The brand is famous for its feminine dresses and focus on transparent supply chains, using deadstock fabrics and sustainable materials. Reformation offers a wide variety of apparel, high-end footwear, and accessories designed for consumers who value both style and environmental responsibility.
Key Facts
Founded
2009
Headquarters
USA
Product Type
Women
Data updated: 2025