About the Brand
Reebok International Limited is a fitness footwear and clothing brand that was founded in 1958 in England as a companion company to J.W. Foster and Sons. It gained massive popularity in the 1980s with the introduction of aerobic shoes for women.
The brand has a rich heritage in sports, particularly in CrossFit, running, and basketball. Under new ownership by Authentic Brands Group, Reebok focuses on heritage "Classics" and modern performance gear that honors its British roots and American athletic history.
Key Facts
Founded
1958
Headquarters
UK
Product Type
Unisex
Data updated: 2025