About the Brand
New Balance Athletics, Inc. is an American multinational corporation based in Boston. Founded in 1906 as the "New Balance Arch Support Company," it has grown into one of the world's major sports footwear and apparel manufacturers.
The brand is distinguished by its focus on technical functionality and its maintenance of domestic manufacturing in the US and UK. New Balance is a leader in both performance running and lifestyle fashion, famous for its heritage "990" series and its diverse range of athletic apparel.
Key Facts
Founded
1906
Headquarters
USA
Product Type
Unisex
Data updated: 2025