About the Brand
Levi Strauss & Co. is an American clothing company known worldwide for its Levi's brand of denim jeans. Founded in 1853 in San Francisco, the company patented the first blue jeans with copper rivets in 1873, creating a garment that would become a global cultural icon.
Levi's has evolved from rugged workwear into a cornerstone of modern fashion. The brand offers a vast selection of denim, casual apparel, and footwear, maintaining its reputation for durability and authenticity while continuously innovating through sustainable production methods.
Key Facts
Founded
1853
Headquarters
USA
Product Type
Unisex
Data updated: 2025