About the Brand
A premium private label brand owned by the German retail group Schustermann & Borenstein. While marketing itself with an "American chic" aesthetic, it is an exclusive house brand for the BestSecret membership club. It is highly regarded for offering luxury materials like cashmere, merino wool, and high-quality leather at competitive price points.
Key Facts
Founded
2012
Headquarters
Germany
Product Type
Unisex
Data updated: 2025