About the Brand
Heron Preston is an American designer, artist, and DJ who founded his eponymous luxury streetwear label in 2017. The brand is known for its "workwear-meets-luxury" aesthetic, often featuring the Cyrillic word for "Style" (Стиль) and industrial motifs.
Preston’s collections are heavily influenced by sustainability and functional design, including collaborations with NASA and various environmental organizations. The brand offers a wide variety of graphic apparel, technical footwear, and experimental accessories.
Key Facts
Founded
2017
Headquarters
USA
Product Type
Unisex
Data updated: 2025