Helmut Lang

Helmut Lang is a fashion house founded by the Austrian fashion designer of the same name in 1986. The brand became the definitive voice of 1990s minimalism, famous for its sharp silhouettes, deconstructed basics, and the use of unconventional materials like rubber and plastic. After Lang's departure in 2005, the brand has continued to evolve while staying true to its utilitarian and intellectual roots. It offers a full range of high-end denim, avant-garde ready-to-wear, footwear, and accessories that define modern metropolitan style.