About the Brand
Ganni is a Danish contemporary ready-to-wear fashion brand founded in 2000. Under the creative direction of Ditte Reffstrup, the brand has gained a cult following for its "Scandi-cool" aesthetic, which is more colorful and eclectic than traditional minimalism.
The brand focuses on effortless, playful designs that are meant to be worn in everyday life. Ganni has become a leader in sustainable fashion initiatives and offers a full range of apparel, footwear, and accessories that are highly popular on social media.
Key Facts
Founded
2000
Headquarters
Denmark
Product Type
Women
Data updated: 2025