About the Brand
Fred Perry is a British heritage brand founded by the legendary triple Wimbledon champion of the same name in the late 1940s. The brand’s Laurel Wreath logo has become one of the most enduring symbols of British subcultural style.
Famous for its iconic piqué polo shirts, the brand was adopted by various youth movements from the 1950s onwards. Fred Perry offers a range of classic sportswear, footwear, and accessories that maintain a strong connection to British music and street culture.
Key Facts
Founded
1952
Headquarters
UK
Product Type
Unisex
Data updated: 2025