Diesel

Diesel S.p.A. is an Italian retail clothing company, located in Breganze, Italy. Founded by Renzo Rosso in 1978, the brand initially gained fame for its high-end denim collections and provocative, high-concept advertising campaigns that challenged traditional marketing norms. Over the decades, Diesel has expanded into a comprehensive lifestyle brand, offering leather apparel, footwear, and accessories. Under the creative direction of Glenn Martens, the brand has seen a modern revival, blending industrial aesthetics with experimental denim techniques for a new generation of fashion enthusiasts.