About the Brand
Bogner Fire + Ice is a younger, more active sub-brand of the Bogner fashion house. Launched in 1989, it was inspired by the eponymous film directed by Willy Bogner Jr., focusing on a more vibrant, youthful energy in sportswear.
The collection blends functional ski and outdoor gear with contemporary streetwear styles. It is designed for those who seek high-performance technical apparel without sacrificing a modern, trend-conscious aesthetic.
Key Facts
Founded
1989
Headquarters
Germany
Product Type
Unisex
Data updated: 2025