Bogner

Bogner is a German luxury sports fashion brand founded by Willy Bogner Sr. and his wife Maria Bogner. Often credited with inventing "athleisure," the brand successfully combined high-performance skiwear with sophisticated urban fashion. The company remains a leader in the premium sports segment, providing technical gear and elegant clothing for winter sports and golf. It is widely recognized for its high-quality materials and its signature "B" zipper hardware.