Balmain

Balmain is a French luxury fashion house founded by Pierre Balmain in 1945. In the post-war era, the brand became famous for its "Jolie Madame" aesthetic, characterized by opulent embroidery, cinched waists, and grand evening gowns. Under the modern leadership of Olivier Rousteing, the brand has been revitalized with a high-octane, rock-and-roll glamour. Balmain is known for its intricate military-inspired jackets, high-end sneakers, and a powerful social media presence known as the "Balmain Army."